Melinda P. Fields
Strategic account executive with proven expertise in retail management, team development, and sales growth across premium retail environments.
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Delivering Strategic Sales Leadership

Strategic Planning
Develop market-specific action plans and tactics

Data Analysis
Identify door-level performance metrics and growth opportunities

Results Measurement
Track KPIs and adjust strategies to maximize ROI

Relationship Building
Foster partnerships with retail leadership and brand partners
Championing Strategic Account Growth

Account Analysis
Evaluate performance metrics and identify growth potential

Relationship Development
Build strategic partnerships with key decision makers

Business Reviews
Lead data-driven strategy sessions with leadership

Implementation
Execute customized plans to drive sustainable growth

Achieving Territory Management Excellence
130+
Retail Locations
Managed across Sephora, Ulta, and Nordstrom
4
State Territory
Comprehensive Midwest market coverage
20+
Team Members
Led Beauty Advisors and Account Coordinators
40%
YOY Growth
Increased annual sales performance
Developing Strong Teams
Talent Acquisition
Recruit high-performing beauty specialists with passion for customer service
Product Education
Facilitate comprehensive training on brand storytelling and product knowledge
Performance Coaching
Provide ongoing mentorship to improve selling techniques and customer engagement
Career Development
Create advancement opportunities through skill-building and leadership preparation
Empowering Teams Through
Workforce Training & Development
Product Knowledge
Comprehensive training on ingredients, benefits, and application techniques to build staff expertise and confidence in recommending appropriate products.
Brand Storytelling
Immersive education on brand heritage, values, and positioning to create authentic customer connections and differentiate from competitors.
Selling Techniques
Tactical instruction on customer engagement, needs assessment, objection handling, and cross-selling to maximize transaction value and conversion rates.
Performance Coaching
Ongoing mentorship through side-by-side selling, observation, and constructive feedback to continuously improve team capabilities.
Leading High Impact Store Execution

Customer Experience
Compelling engagement strategies

Events & Activations
Strategic promotional activities

Merchandising Standards
Flawless visual presentation

Product Launches
Coordinated release execution
Driving Brand Leadership and Impact
Team Collaboration
Foster an environment of mutual support and shared goals
Innovation
Challenge status quo with fresh approaches to retail challenges
Customer Focus
Prioritize exceptional service experiences in all decisions
Results Orientation
Maintain clear accountability for measurable business outcomes